QUESTIONS

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a) There already are customers qualified as ideal with interest in your solution.
b) There is a feeling of anxiety in the air about starting this phase soon.
c) Your MVP is mature enough to go into production.
d) A profitable market for initial sales traction has already been identified.
e) Your sales material is ready.

Explanation of the concepts underlying correct answers:

a) There already are customers qualified as ideal with interest in your solution: Launching a beta when you have identified and engaged potential customers who match your ideal customer profile is crucial. These customers are likely to provide valuable feedback and are more likely to convert into early adopters and advocates for your product.

c) Your MVP is mature enough to go into production: Before launching a beta, your Minimum Viable Product (MVP) should be sufficiently mature and stable. It should have essential features and functionality, and any major bugs or issues should be resolved. Beta testers expect a product that is usable and reliable, even if it's not the final version.

d) A profitable market for initial sales traction has already been identified: Launching a beta makes the most sense when you have identified a target market that is willing to pay for your solution. A profitable market indicates that there is demand for your product, and beta testing can help refine the product based on real user feedback and experiences.

Now, let's discuss the concepts underlying the incorrect answers:

b) There is a feeling of anxiety in the air about starting this phase soon: Anxiety or a rush to start the beta phase should not be the primary factor in making this decision. It's important to base the timing of your beta launch on concrete factors like the readiness of your product, the existence of an identified market, and the availability of interested and qualified customers.

e) Your sales material is ready: While having sales materials ready is important for marketing and promoting your product, it is not a defining factor for the right moment to launch a beta. Beta testing is primarily about validating and improving your product, and sales materials can be developed or refined after receiving feedback from beta users.

QUESTIONS

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